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  • Writer's pictureProfessionalVA Ltd

Social Media - Helping you grow your business and getting it noticed for free!

Updated: Jun 11

Four brown wooden sticks arranged on a pink background

Social media is a fantastic tool for connecting with customers and marketing your business.

It’s free for the most part, and it has the ability to reach a very high audience.

Here are some tips for using social media effectively...

Post regularly and consistently

This helps to show that you are there to connect with your customers and are present. You should also share stories and highlights regularly too; posts alone are great but it’s good to have a mix of everything to keep a buzz going.

Use a variety of platforms

Not everyone uses the same platforms, so it’s important to find out where your target audiences hang out and post there. You may also wish to consider tone across various platforms? For example, you might use a slightly more ‘business-like’ tone on LinkedIn than on Twitter?

Post fresh content

Your content should be fresh and original and not full of ‘fluff’ to just chuck something ou think about posting bitesize or visual pieces of content that are easy to digest. Not everything has to be a movie sized masterpiece. Little snippets here and there will keep the interest afloat.

Align your social pages with your brand

This includes in terms of colours and fonts which helps create a consistent and professional look across all your marketing channels. However, it’s not only about looks, keeping your tone in line with your brand is also important. This goes back to not throwing something that has nothing to do with your business out there just for the sake of it.

Add a face to the name

People want to know they’re engaging with a human not a robot, or a soulless company. Think about how you can best accommodate this? For example, you could post videos of yourself and the team to allow people to ‘meet’ you. You can also share testimonials and your milestones or achievements.

Support others

This creates a community feel and can help expose your business. It might involve giving friendly shout-outs to clients, or else supporting or promoting other small businesses. You’d be delighted if people gave a shout out to you, so why not do the same for others? It’s nice to be nice and support business owners who are in the same boat as you.

Create engagement

You can encourage engagement by liking/sharing other people’s posts, and by taking the time to listen to what they are saying. By responding, you are showing that you are listening, and you see other account’s posts too.

Tell a story

Most people listen and remember more when told a story rather than a set of dull facts. So consider how you could take your readers on an interesting journey, using a conversational tone in the process.

Be happy!

Many people are hearing a lot about the pandemic and other world events lately, which means happy and encouraging posts are often very welcome. And if your audience responds to tiny kittens and cute puppies, you could even go with that occasionally as long as the message is relevant (depending on your business, of course!).

Need help?

It’s easy when you know how but perhaps you find it all too daunting? Getting it right can be time-consuming, after all you get out of it what you put in. Not everyone has the time to dedicate to maintaining upbeat and useful social accounts. That’s where we come in - If you need help with keeping on top of your posts, our social media management services include content creation and interaction.

Get in touch to tell us what you need, and we can chat about how we can help you?

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